Solid Wealth

Client: Solid Wealth

My Role: UI UX Designer

Timeline: Aug 2024 - Dec 2024

Platform: Mobile

Project Overview

Solid Wealth was built to offer a clutter-free, dedicated platform for mutual fund investments — solving the common issue of overloaded apps that combine multiple asset types. The project aimed to simplify complex investment tools for everyday users and make financial literacy feel approachable and actionable.

I designed both the mobile app and a responsive promotional website to create a unified and credible brand experience. While the app focuses on core investment functionalities like SIP calculators, goal planners, and risk analyzers, the website serves as a clean and informative landing page — introducing the product, highlighting key features, building user trust, and directing visitors toward app downloads. A complete admin dashboard was also crafted to manage users, monitor fund activity, and track app analytics — all built on a scalable, custom design system.

Mobile App UI Showcase

Goals

• Streamline the mutual fund investment experience

• Design a clean and trusted UI for financial tools

• Integrate seamless CAN registration for onboarding

• Support goal-based investing through calculators

• Deliver a consistent experience across app and web

UX Solutions

1. Simplified Financial Onboarding
   Created a guided CAN registration flow that demystifies compliance and reduces drop-offs.

2. Modular Dashboard for Portfolio Tracking
   Designed a flexible card-based portfolio section with at-a-glance insights and comparisons.

3. Goal-Based Investing Tools
   Developed intuitive SIP, SWP, and risk analyzer, goal planners to empower users to make data-backed decisions.

4. Consistent Cross-Platform Experience
   Crafted a responsive website that mirrors the app’s simplicity and trust-driven visuals.

Final Outcomes

• 60% reduction in onboarding drop-offs via CAN flow revamp.

• 2.3x increase in SIP planner engagement post-redesign.

• Designed end-to-end app, website, and admin dashboard interface showcased in portfolio.

Responsive Website UI Showcase